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Quantitative Approaches in Business Studies Clare Morris

Quantitative Approaches in Business Studies By Clare Morris

Quantitative Approaches in Business Studies by Clare Morris


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Condition - Very Good
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Quantitative Approaches in Business Studies Summary

Quantitative Approaches in Business Studies by Clare Morris

Quantitative Approaches in Business Studies provides a clear and accessible introduction to quantitative methods, ideal for students of business and management on undergraduate, Masters and professional courses. With a uniquely user-friendly style, Clare Morris' popular treatment of this challenging subject is carefully designed to build students' confidence in the use and interpretation of quantitative methods. Encouraging conceptual understanding as well as practical aptitude, the text leads the reader from an initial chapter revising basic mathematics through to a concluding chapter discussing statistical research methods for student projects. Practical guidance on the use of Excel for quantitative analysis runs throughout the text, integrated with an online Excel workbook. New for this edition Access to MyMathLab Global, an unrivalled online tutorial and assessment system. Many new 'Quantitative Methods in Practice' examples, drawn from recent and topical articles in the press and beyond. Substantial case-studies at the end of each chapter, integrating the material of the chapter. Revised and updated throughout. MyMathLab Global will generate a personalised study plan for you and provide extensive practice questions exactly where you need them. Interactive questions with randomised values allow you to practise the same concept as many times as you need until you master it. Guided solutions break down the question for you step-by-step. A full e-book links out to the relevant part of the text while you are practising. Students, if interested in purchasing this title with MyMathLab Global, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. Visit www.pearsoned.co.uk/morris or www.mymathlab.com/global to access MyMathLab Global. Clare Morris has taught quantitative methods to students of business, from HND to PhD level, at institutions including Bristol Polytechnic, Warwick Business School and Cardiff Business School. She is currently Emeritus Professor at the University of Gloucestershire.

Table of Contents

Introduction: Why quantitative methods? Part 1 NUMBERS - how we handle them 1 Tools of the trade: basic numeracy skills Part 2 NUMBERS - a means of communication 2 Obtaining the figures: data and data collection 3 Presenting the figures: tables and diagrams 4 Summarising the figures: measures of location and spread 5 Measuring changes: index numbers Part 3 NUMBERS - a basis for deduction 6 A firm foundation: elementary probability 7 Patterns of probability: some distributions 8 Estimating from samples: inference 9 Checking a theory: hypothesis testing 10 Making it better: statistics and quality improvement 11 Looking for connections: correlation 12 Spotting the relationship: line fitting 13 Multiple regression Part 4 NUMBERS - a tool of planning 14 Planning an inventory policy: stock control and simulation 15 Forecasting: time-series, semi-log graphs and exponential smoothing 16 Allowing for interest: financial mathematics 17 Planning production levels: linear programming 18 Planning a project: network analysis 19 Quantitative methods in the student research project

Additional information

GOR006103580
9780273738633
0273738631
Quantitative Approaches in Business Studies by Clare Morris
Used - Very Good
Paperback
Pearson Education Limited
2011-10-28
544
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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