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YouTubers Chris Stokel-Walker

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YouTubers By Chris Stokel-Walker

YouTubers by Chris Stokel-Walker


$37.99
Condition - Very Good
5 in stock

YouTubers Summary

YouTubers: How YouTube Shook Up TV and Created a New Generation of Stars by Chris Stokel-Walker

'Essential reading.' - ESQUIRE

'Both absorbing and highly illuminating' - THE BOOKSELLER

'No one understands the intricacies of YouTube like Chris Stokel-Walker' - THE ATLANTIC

Two billion people watch YouTube and it reaches deep into everyday lives.

Its creators start new trends, popularise new songs and games and make and break new products. Yet while they are famous to billions of mostly young people, they mostly remain a mystery to the general public and mainstream media. What is the secret of their appeal? How do they cope with being in front of the lens - and who is behind their success?

More than 100 insiders spoke candidly to teach journalist Chris Stokel-Walker for this first in-depth independent book on YouTube. YouTubers is the only book you need to understand YouTube, its ownership by Google, its deal for stars and its ecosystem of talent managers, advertisers and marketers.

It is a richly-layered deep dive into YouTube brimming with lively characters, engaging facts, and influencer case studies. It is an ideal guide for any media studies students, advertisers, brand managers and business people who need to understand YouTube professionally. And for any non-fiction reader interested in a gripping business and technology saga dripping with big money, ruthlessness, determination and ambition.

YouTubers starts by charting the platform's launch in a boring 19-second video of the elephant enclosure at San Diego Zoo - which has now had 242 million views. YouTubers then moves onto the first oddball videos before the site found success by showing comedy clips from the TV show Saturday Night Live.

YouTubers reveals how YouTube saw off its emerging rivals in the online video battle of the 2000s and was bought by the search engine specialist Google. With Google's billions and boosted by smartphones, YouTube became the dominant video platform.

Bloggers started to create engaging, fast-cut videos that capitalised on the intimate relationship between creator and user - a 'parasocial' relationship stronger than the bond between TV presenter and viewer. By ceaselessly urging their followers to tap the like, comment and subscribe buttons, these creators helped YouTube's rise to global domination.

YouTubers speaks to YouTube stars KSI, Hank and John Green and delves into the lives of child star MattyB, the training camp for aspiring teenage bloggers, the YouTube stunts that go wrong and the increasing efforts of creators to earn money from Patreon. And it tackles the platform's Muslim extremism, red-pilling, and its content guidelines and censorship.

YouTubers asks how YouTube can take on the threat from other big platforms such as Instagram and Facebook.

In short, YouTubers tells the riveting story of the exponential growth of YouTube from single home video to global tech phenomenon. It is the only book you need on YouTube.

Extract

Introduction

One spring afternoon Casey Neistat uploaded a video lasting five minutes and twenty-two seconds to YouTube. In the style of so many YouTubers, he looked straight into the camera and aired his opinion on a matter of importance. As the elder statesman on the platform, Neistat's words carry weight. He can make or break products and careers - and this video was no different. Seconds after he uploaded his video to YouTube via his superfast broadband at his creative headquarters in New York, it was available worldwide to four billion people: everyone on Earth with an internet connection. Millions of Neistat's subscribers instantly received a notification telling them that one of YouTube's most influential stars was again speaking directly to them.

Across the world in apartment blocks, restaurants, bedrooms and bathrooms, phones pinged, buzzed and beeped. Hundreds of thousands of people instantly watched what Neistat had to say. Wearing dark glasses, his hair streaked blond, Neistat vented his frustration at the way the media was second-guessing the motivations of YouTubers...

Buy the book to carry one reading

YouTubers Reviews

No one understands the intricacies of YouTube like Chris Stokel-Walker.

- Taylor Lorenz, The Atlantic


For anyone trying to understand the bonkers world of YouTube, this is essential reading.

- Sam Parker, Esquire


It is smart, sweeping, and significant.

- Simon Clark, YouTuber


It's both absorbing and highly illuminating.

- Caroline Sanderson, The Bookseller


Brilliant, witty and extraordinary... a must-read book for anyone who wants to truly understand the future of media

- Hussein Kesvani, MEL Magazine

About Chris Stokel-Walker

Chris Stokel-Walker is a British journalist whose work regularly appears in WIRED, The Economist and Newsweek.

He is known for breaking major news about YouTube and often reports on the site for television, radio and podcasts.

For YouTubers he travelled around the world, speaking to behind-the-camera producers and powerbrokers, including key creators KSI, Hank and John Green, and Emma Blackery.

His follow-up book is TikTok Boom: China's Dynamite App and the Superpower Race for Social Media.

Table of Contents

PART I

POWER AND BEGINNINGS

1. Uploading: Casey Neistat and the power of YouTube

2. Jake Paul: cars, money, and a burning swimming pool

3. Me At the Zoo: Jawed Karim and the worst video of all time

4. Viral comedy: YouTube laughs all the way to the bank

5. Grace Helbig and the first stars of vlogging

6. From Russia to Latin America: YouTube goes global

PART II

ENGINE ROOM: HOW YOUTUBE WORKS

7. The Algorithm: YouTube's secret formula

8. Policing YouTube: extremism and the Adpocalypse

9. Sponsored content: the tale of Dodie Clark and Heinz beans

PART III

CHARTING THE STARS

10. Know your YouTube: elite, macro-influencer and micro-influencer

11. Elite influencers: fighting their way to the top

12. Child stars: meet MattyB, who gets two million views a day

13. Macro-influencers: beauty, crime and DIY

14. Micro-influencers: speaking to a devoted audience

PART IV

BEHIND THE SCENES: SNAPSHOTS

15. Summer in the City: a gathering of the influencers

16. Collaboration: Sapphire builds a career

17. Management: Sarah Weichel, star agent

18. Training camp: with the 11-year-old YouTubers

19. YouTube school: with the adult entrepreneurs

PART V

CAUGHT IN THE MACHINE

20. Pranks for views: why Monalisa Perez shot her boyfriend

21. Authenticity: the fourth wall for YouTubers

22. Burnout: slaves to the algorithm

23. Fanatical fans: obsessive relationships

PART VI

THE BATTLE FOR CONTROL

24. YouTubers found a union

25. Patreon: seeking independent support

26. Merchandise: from books to pop sockets

PART VII

THE FUTURE: YOUTUBE v TV

27. Invasion of the Hollywood stars

28. Is YouTube killing traditional TV?

29. Online video war: YouTube v Facebook

PART VIII

CONCLUSION

30. A flawed winner

Glossary

Acknowledgements

Notes

Index

Additional information

GOR009836230
9781912454211
1912454211
YouTubers: How YouTube Shook Up TV and Created a New Generation of Stars by Chris Stokel-Walker
Used - Very Good
Hardback
Canbury Press
20190502
352
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - YouTubers