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Researching Tourist Satisfaction Chris Ryan

Researching Tourist Satisfaction By Chris Ryan

Researching Tourist Satisfaction by Chris Ryan


$25.49
Condition - Very Good
Only 3 left

Summary

This text offers a concise guide to the concepts and practice of research design, providing a grounding in techniques and a discussion of the key issues raised by such methods in relation to the attitudes, behaviour and levels of satisfaction of tourists.

Researching Tourist Satisfaction Summary

Researching Tourist Satisfaction: Issues, Concepts, Problems by Chris Ryan

The analysis and interpretation of statistical data can be daunting, but it is a vital part of any successful research project. This text offers a concise guide to the concepts and practice of research design, providing a grounding in techniques and a discussion of the key issues raised by such methods in relation to the attitudes, behaviour and levels of satisfaction of tourists. The text covers the nature of research itself, the design of a research project, qualitative and quantitative research, questionnaire design and implementation, different types of data and their coding, correlations, multiple regression analysis, and the coding and significance of data. It makes extensive reference to software packages, in particular SPSS, NCSS and MINITAB. After working through this text, the reader should feel confident in the application and interpretation of data and should understand the nature of tourist satisfaction. It is directed to second and third year undergraduates, postgraduates and all those carrying out research projects in tourism.

Table of Contents

Research values; research design - an overview; tourist satisfaction - concepts and research issues; attitudes and measurement; qualitative research; quantitative research and questionnaire design; the implementation of the questionnaire; coding data and obtaining descriptive statistics; the significance of mean scores; analyzing categorical data; correlations and multiple regression analysis; factors and clusters; final words.

Additional information

GOR002686250
9780415101585
0415101581
Researching Tourist Satisfaction: Issues, Concepts, Problems by Chris Ryan
Used - Very Good
Paperback
Cengage Learning EMEA
1994-11-17
320
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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