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Reputation Charles J. Fombrun

Reputation By Charles J. Fombrun

Reputation by Charles J. Fombrun


$25.99
Condition - Good
Only 1 left

Summary

Takes readers on a tour of how companies build credibility and status. This book shows how major organizations in such diverse settings as the fashion, investment banking, and packaged goods industries - and even US business schools - compete for prestige and achieve celebrity.

Reputation Summary

Reputation: Realizing Value from the Corporate Image by Charles J. Fombrun

In the first book to quantify the economic returns of reputation, Fombrun shows that by developing strong and consistent images, well-regarded companies create hidden assets that give them a distinct competitive advantage. This book takes readers on a whirlwind tour of how companies build credibility and status. Fombrun shows how major organizations in such diverse settings as the fashion, investment banking, and packaged goods industries - and even U.S. business schools - compete for prestige and achieve celebrity.

Table of Contents

Introduction: why reputations matter. Part 1 The hidden value of a good reputation: going for the gold; what's in a name?; enlightened self-interest; reputational capital; the Midas touch; shaping consistent images; of pageants and horse races; managing reputation. Part 2 The ups and downs of reputation: fashion's ins and outs; the MBA academies under siege; so you want a new identity; pitching arm and hammer; the deal-makers; doing good, the Morgan way; song of Solomon. Conclusion: the burden of celebrity.

Additional information

GOR007009083
9780875846330
0875846335
Reputation: Realizing Value from the Corporate Image by Charles J. Fombrun
Used - Good
Hardback
Harvard Business School Publishing
1995-12-01
464
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Reputation