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New Products Management By C. Merle Crawford

New Products Management by C. Merle Crawford

Condition - Very Good
$25.99
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Summary

Provides product managers, project managers and team leaders with an overview of the new product development process, including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, and develop the marketing plan.

New Products Management Summary

New Products Management by C. Merle Crawford

New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.

Table of Contents

Part I Overview and Opportunity Identification/SelectionChapter 1 The MenuChapter 2 The New Products ProcessChapter 3 Opportunity Identification and Selection: Strategic Planning for New ProductsPart II Concept GenerationChapter 4 Preparation and AlternativesChapter 5 Problem-Based Ideation: Finding and Solving Customers' ProblemsChapter 6 Analytical Attribute Approaches: Introduction and Perceptual MappingChapter 7 Analytical Attribute Approaches: Trade-Off Analysis and Qualitative TechniquesPart III Concept/Project EvaluationChapter 8 The Concept Evaluation SystemChapter 9 Concept TestingChapter 10 The Full ScreenChapter 11 Sales Forecasting and Financial AnalysisChapter 12 Product ProtocolPart IV DevelopmentChapter 13 DesignChapter 14 Development Team ManagementChapter 15 Product Use TestingPart V LaunchChapter 16 Strategic Launch PlanningChapter 17 Implementation of the Strategic PlanChapter 18 Market TestingChapter 19 Launch ManagementChapter 21 Public Policy IssuesBibliographyAppendix A Sources of Ideas Already GeneratedAppendix B Other Techniques of Concept GenerationAppendix C Small's Idea Stimulator ChecklistAppendix D The Marketing PlanAppendix E Guidelines for Evaluating a New Products Program

Additional information

GOR002989944
9780071244336
0071244336
New Products Management by C. Merle Crawford
Used - Very Good
Paperback
McGraw-Hill Education - Europe
2005-04-16
608
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - New Products Management