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Communicating Corporate Change: A Practical Guide to Communication and Corporate Strategy By Bill Quirke

Communicating Corporate Change: A Practical Guide to Communication and Corporate Strategy by Bill Quirke

Condition - Very Good
$30.99
Only 1 left

Summary

Based on the view that communication is vital for change to occur, this book provides a framework for agreeing what communication is needed and for implementing an internal communication strategy. It explains how to make a new strategy work and how to identify problems.

Communicating Corporate Change: A Practical Guide to Communication and Corporate Strategy Summary

Communicating Corporate Change: A Practical Guide to Communication and Corporate Strategy by Bill Quirke

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Table of Contents

Communicating in a World of Change.The Business of Communication.Structure, Identity and Values.Communicating for Change.Customers and Quality.Using Internal Research to Create Change.Communicating in Teams.Orchestrating Communication.Getting Started.Where Do We Go from Here?

Additional information

GOR002041546
9780077093112
0077093119
Communicating Corporate Change: A Practical Guide to Communication and Corporate Strategy by Bill Quirke
Used - Very Good
Paperback
McGraw-Hill Education - Europe
1996-03-01
328
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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