Communicating Corporate Change: A Practical Guide to Communication and Corporate Strategy by Bill Quirke
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Communicating Corporate Change: A Practical Guide to Communication and Corporate Strategy
Communicating Corporate Change: A Practical Guide to Communication and Corporate Strategy
Summary
Based on the view that communication is vital for change to occur, this book provides a framework for agreeing what communication is needed and for implementing an internal communication strategy. It explains how to make a new strategy work and how to identify problems.
Communicating Corporate Change: A Practical Guide to Communication and Corporate Strategy Summary
Table of Contents
Communicating in a World of Change.The Business of Communication.Structure, Identity and Values.Communicating for Change.Customers and Quality.Using Internal Research to Create Change.Communicating in Teams.Orchestrating Communication.Getting Started.Where Do We Go from Here?
Additional information
GOR011460755
9780077093112
0077093119
Communicating Corporate Change: A Practical Guide to Communication and Corporate Strategy by Bill Quirke
Used - Like New
Paperback
McGraw-Hill Education - Europe
19960329
328
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins