Baroness Greenfield has been Professor of Synaptic Pharmacology since 1996 at Oxford where she continues to head a multi-disciplinary research group. She is also Director of the Institute for the Future of the Mind. She was awarded a CBE in 2000 and granted a non-political Life Peerage in 2001. Susan has written a number of books disseminating science to academic as well as non-academic sectors, exploring topics including the basis of consciousness and human nature. Her latest book, ID: The Quest for Identity in the 21st Century, is an exploration of what it means to be human in a world of rapid change and, by drawing on the latest findings in neuroscience, looks at how we can promote our own individuality.