Books by Robert Jackson (Brigham Young University)

Rob Jackson is Vice President of Marketing and Information Services at Donnelley Marketing, Inc., a leading U.S. direct marketing organization.Jackson has more than 17 years' experience in direct marketing and database marketing with some of the top advertising and marketing companies in the United States, including May & Speh Direct, Tracy-Locke/BBDO, ITT, and J. Walter Thompson. Jackson has specialized in development of target marketing programs and database marketing for both traditional direct marketers and consumer product marketers. He is considered an authority on customer and prospect targeting programs and the use of data enhancement for targeting. Jackson is President of the Chicago Association of Direct Marketing and is an active member of the Direct Marketing Association. A frequent speaker, he also writes regularly on the subjects of database marketing and database enhancement for DM News and other industry publications. Paul Wang is Assistant Professor in the graduate direct marketing program at Medill School of Journalism, Northwestern University. He is also the technical editor of the Journal of Direct Marketing. Wang specializes in database and direct marketing issues, and serves as a research consultant to a variety of companies developing database marketing programs. His Ph.D. is in communications studies from Northwestern University.