Rob Law MBE is the founder and CEO of Trunki, the brand behind the much-loved ride-on suitcase for tots. Born with Cystic Fibrosis, Rob realised at an early age that his career options were limited - he couldn't be an astronaut or a soldier, and his parents were told he was unlikely to live long enough to even have a career. After he tragically lost his sister as a teenager, he decided life was too short to give up and threw everything he had into defying expectations and pursuing his dreams.