In full colour throughout and featuring new case studies, this fully revised and updated edition of the bestselling AS Media Studies: covers all aspects of Media Studies for students of the AS and A-level media syllabus.

The authors, who are experienced teachers and examiners, introduce students step-by-step to the skills of reading media texts, and address key areas such as media technologies, media institutions and media audiences.

Individual chapters cover:

introduction to studying the media
study skills
reading media texts
media institutions
audiences and the media
case studies of newspapers, television programmes, and films
research and how to do it
preparing for exams
coursework and production guide.

AS Media Studies: The Essential Introduction gives students the confidence to tackle every part of an introductory media course.

Its key features include:

activities for the classroom
practical assignments for individual study
a glossary of key terms
case studies of recent media showing how theoretical ideas can be applied in everyday situations.

Books by Philip Rayner