Penguin Press was formed in 1935 by Sir Allen Lane, then-editorial director of The Bodley Head. It was the first company to bring good-quality, contemporary literature to readers at an affordable price. In 1946, it launched the Penguin Classics series, itself now a classic. Penguin publishes books under a variety of imprints including Puffin, DK, Hamish Hamilton, Viking, Rough Guides and Ladybird. Now more than seventy years old, Penguin is the home of reading.