Pedro M. Reyes, Ph.D., is an Associate Professor in the Hankamer School of Business, Director of the Center for Excellence in Supply Chain Management, and Lawrence Schkade Fellow, Baylor University. His research has been published in several journals, including International Journal of Integrated Supply Management, International Journal of Operations & Production Management, and International Journal of Data Analysis and Information Systems. Dr. Reyes holds an annual symposium on RFID at Baylor University. Prior to his academia career, he worked in operations management for more than 20 years.