About the Authors Kari Lampikoski leads innovative projects at The Institute of Marketing Helsinki, Finland and management group membership in Helsinki as well as Brussels, Belgium. For more than twenty years Dr Lampikoski has been active in creativity and innovative management training and research and is Senior Lecturer in these subjects at The Helsinki School of Economics and Business Administration. His busy schedule of teaching and research throughout Europe, North America and the Far East includes leading the EU Commission supported Trans-European development program of Quality Management in the Service Industries. For the last twenty years Jack B. Emden has been Managing Director for European Operations of SMI International, a worldwide training and consulting group. He is co-founder of Innovative Management Associates based in Wiesbaden, Germany. He has personally worked as trainer and consultant to multinational corporations including General Motors, Chevron Oil, Philip Morris, Citicorp and IVECO and many others. These activities, carried out in twenty five countries and in five languages, have given him a rare insight into operational functions at all levels of management and sales.