Books by Joseph Hair

Earned a B.A. in Economics and an M.A. and Ph.D. in Marketing at the University of Florida. He began his teaching career at the University of Mississippi and then moved to Louisiana State University in 1977. He continues to teach at LSU, where he is the Director of the Institute for Entrepreneurial Education and Family Business Studies, and where he holds the Alvin C. Copeland Endowed Chair of Franchising. He has acted as a management consultant and/or expert witness for a variety of industries and has served on the board of directors of numerous organizations. He has been an officer of for a long list of academic organizations and he is a Past President and Chairman of the Board of Governors of the Academy of Marketing Science. He has been a regular contributor and reviewer, and occasionally a member of the editorial board, for such publications as The Journal of Marketing Research, The Journal of Business Research, and Marketing Education Review. The list of this scholarly publications runs to a dozen pages. Earned a B.S. in Management from Southern Illinois UniversityCarbondale, an M.A. in Business Administration from Illinois State University, and a Ph.D. in Marketing from Louisiana State University. He began his teaching career at the University of South Florida, where he continues to win awards both for outstanding research and for outstanding teaching. He has a wide range of research interestsfrom attitude formation and perceptual differences in services marketing to interactive electronic marketing technologies and their impact on information research problems. He consults for a variety of corporations and small businesses, with specialties in customer satisfaction, customer service quality, customer service value, retail loyalty, and image. He continues to serve as a member of the editorial review board for Journal of Academy of Marketing Science and was coeditor of Marketing: Moving Toward the 21st Century (SMA Press, 1996). Dana E. Harrison is a Stanley P. Williams Faculty Fellow, and an Assistant Professor of Marketing at East Tennessee State University. Prior to her work in academia, Dr. Harrison spent many years assisting software companies in the areas of marketing and sales managei?ment. Her scholarly research has been published in journals such as the Journal of Busii?ness Research, Brazilian Journal of Marketing, and the Journal of Marketing Channels. Her research focuses on the intersection between customer relationship management, sales management, data quality and governance, and marketing analytics methods. Her research pursuits were recognized in 2017 when she was a co-recipient of the Harold and Muriel Berkman Charitable Foundation Research Grant. She frequently serves as an ad-hoc re-viewer for journals such as the Journal of Business Research and the Journal of Marketing Education. Dr. Harrison continues to be an active member of prominent marketing organii?zations. She has presented and led panel discussions at conferences such as the Academy of Marketing Science, American Marketing Association, INFORMS Society for Marketing Science, and the Society for Marketing Advances regarding topics such social network analysis, sales management, the impact of analytics techniques and technology on marketi?ing education and practice, the emergence of Blockchain in marketing, and information governance. Furthermore, she has offered certificate programs on marketing analytics and currently serves as the Director of Data Privacy for the Academy of Marketing Science.