Books by John McKean

John McKean is the Executive Director of the Center for Information Based Competition, which provides thought--leadership to help businesses advance their understanding of customers, both as consumers and human beings. John is frequently called on by the worlds leading businesses to inspire new levels of customer awareness and effectiveness, through fact--based insights combined with a passion for customer excellence. John McKeans real--world customer work is balanced with the academic rigors of guest lecturing at MIT Sloan Graduate School and postgraduate work at Harvard University. He holds a BSc in Economics and a Masters degree in Business.