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Books by John A. Goodman

John A. Goodman is Vice Chairman and co-founder of TARP Worldwide, an organization Tom Peters has called "America's premier customer service research firm."

Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits By John A. Goodman

Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profitsby John A. Goodman

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