Hank Wasiak is co-founder of The Concept Farm, one of the hottest creative development companies in the world. He is an advertising industry icon who works with the corporate elite of global and domestic business. He lives in New York City. Kathryn D. Cramer, Ph.D. is a practicing psychologist, sought-after corporate consultant and speaker, and the author of several books on personal effectiveness and professional development. She is the founder of The Stress centre at St. Louis University, and managing partner of The Cramer Institute, an internationally recognized coaching and consulting firm. She lives in St. Louis, MO.