Cart
  • Free Shipping on all orders in Australia
  • Over 7 million books in stock
  • Proud to be B-Corp
  • We aim to be carbon neutral by 2022
  • Over 120,000 Trustpilot reviews
Item 1 of 0
Mastering Public Relations By Anthony Davis

Mastering Public Relations by Anthony Davis

Condition - Very Good
29,99 $
Only 2 left

Summary

In an engaging and accessible style, Mastering Public Relations takes a strategic management approach to providing a broader and deeper understanding through a well balanced interpretation of theory and practice.

Mastering Public Relations Summary

Mastering Public Relations by Anthony Davis

In an engaging and accessible style, Mastering Public Relations takes a strategic management approach to providing a broader and deeper understanding through a well balanced interpretation of theory and practice. For undergraduate, diploma and CPD readers, this non partisan, wide ranging introduction sets public relations and its likely development in meaningful, relevant context. Recurring themes include ethics, social responsibility and international applications. There are multiple case studies and examples, numerous thought provoking questions and many more unusual topics included. MARKET 1: Undergraduates studying PR, either as straight PR, or combined with other subjects (e.g. marketing); HND/HNC; CPD; CAM and Diploma courses MARKET 2: MBA students; Professionals responsible for managing PR & communications; Business people on short management courses

About Anthony Davis

ANTHONY DAVIS is a writer and consultant, specializing in marketing and business communications. He has lectured extensively on public relations and trained non-marketing managers in public relations and marketing.

Table of Contents

Preface Introduction The Purpose of Public Relations Within the Organisation Outside the Organisation Communication Research, Planning and Evaluation The Customers Within Marketing Public Affairs Community Relations The Media Global Public Relations The Occupation of Public Relations Futures Bibliography Index

Additional information

GOR001955802
9781403907837
1403907838
Mastering Public Relations by Anthony Davis
Used - Very Good
Paperback
Palgrave USA
2004-05-11
232
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Mastering Public Relations