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Graphic Design for Art, Fashion, Film, Architecture, Photography, Product Design and Everything in Between Andy Cooke

Graphic Design for Art, Fashion, Film, Architecture, Photography, Product Design and Everything in Between By Andy Cooke

Graphic Design for Art, Fashion, Film, Architecture, Photography, Product Design and Everything in Between by Andy Cooke


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Summary

This collection of groundbreaking campaigns and industry insights from the world's leading design studios shows how today's graphic designers are thinking, collaborating, and breaking the rules.

Graphic Design for Art, Fashion, Film, Architecture, Photography, Product Design and Everything in Between Summary

Graphic Design for Art, Fashion, Film, Architecture, Photography, Product Design and Everything in Between by Andy Cooke

This guide explores ways in which graphic designers can successfully collaborate with other creative professionals and sectors, whether it be a more sophisticated logo for a product, a better-designed lookbook for a fashion brand, or a more intuitive wayfinding system for a museum. The book features exceptionally conceived design solutions across a variety of industries-from architecture and product design to art, fashion, and film. Through dynamic spreads, readers will discover the Berlin-based studio Hort's transformative campaign for Nike; Base's responsive, flexible logo for Munich's Haus der Kunst museum; how design agency Bond worked with ArtRabbit, a website and app that catalogs contemporary art exhibitions, on a clever identity rollout; and how John Haslam, managing director of bespoke paper company G.F Smith, feels about the process of working with designers. Each example illustrates the significance of the graphic designer's role in making a campaign marketable and successful. Insights from clients and the designers themselves reveal the inner workings of the design process. An indispensable reference for the graphic design industry, this visually arresting and informative volume shows how excellence can be achieved when creative minds work together.

About Andy Cooke

ANDY COOKE is Creative Director of Weather, a design studio based in Stoke-on-Trent, where he has worked on design, editorial, and branding projects for numerous clients worldwide. A lecturer and pizzeria co-owner, he is also co-author of the book People of Print. ANGHARAD LEWIS is a London-based writer, lecturer, author, and is the editor of Grafik.net.

Additional information

NGR9783791383507
9783791383507
3791383507
Graphic Design for Art, Fashion, Film, Architecture, Photography, Product Design and Everything in Between by Andy Cooke
New
Paperback
Prestel
2018-02-05
240
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

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