Successful marketing is vital to the survival of every business: the more you market your products and services, the greater your potential to make money. However, many business owners lack the time and the budget to implement a full-blown marketing plan. That's why professional marketing consultant Andrew Griffiths created this jargon-free guide. It contains 101 simple, practical marketing ideas, most of which can be implemented at low cost. All the ideas are tried and tested and are based on proven marketing techniques that are used around the world every day. The beauty of these ideas is that they don't take up a lot of time and very few of them require any special skills. Readers can open at almost any page and start working on a marketing idea that will bring in more business immediately. The bite-sized pieces of information are perfect as a source of inspiration for business owners who want to be proactive about marketing their business but who aren't sure where to start.