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Business in Action By Andrew Gillespie

Business in Action by Andrew Gillespie

Condition - Very Good
$17.19
Only 2 left

Summary

Aims to bring real life business situations to the classroom and student. This book discusses business situations in the context of specific business. It also covers various business topic areas.

Business in Action Summary

Business in Action by Andrew Gillespie

This new text aims to bring real life business situations to the classroom and student. Modern business situations will be discussed in the context of specific business. All major business topic areas are covered in an interesting and lively manner. As demanded by synoptic papers - the interactive nature of the business world is explored. This is not a textbook, but a supplementary resource for all classrooms to promote thought and discussion. Questions to aid the synoptic element feature at the back of the book.

Business in Action Reviews

The synoptic approach and the up-to-date real life examples are very useful for A2 (second year) students. -- Linda Andrews, Guildford College 20020923 There is a clear possibility of students finding this book aspirational. In the process of using it, they will be given a full and well-researched account of what business is and what it does. Given these insights, they will then be able to match this to their own interests and capabilities. -- Education Review 20030707

About Andrew Gillespie

Andrew Gillespie is reviser and principal examiner for AQA AS and A level Business Studies. He worked closely on the development of the new AS/A2 standards. He is a teacher at d'Overbroeck's College in Oxford, and part-time lecturer at Oxford Brookes University.

Table of Contents

1 - Introduction 10 - What's you objective in this? 11 - Strategy 12 - Types of strategy 13 - Where do strategies come from, boss? 14 - Leave it to me I'll manage 15 - How do I manage? 16 - Jack Welch 17 - What's with this culture thing? 18 - Decisions, decisions 19 - Information 2 - Business 20 - In the beginning there was marketing 21 - Research 22 - Marketing analysis 23 - Daewoo 24 - It's not just the price you know 25 - The brand 26 - What do those finance dudes do? 27 - What's with the money? 28 - Racking up the ratios 29 - Human Resource Management 3 - Forms of business 30 - Managing your people 31 - Motivating your staff 32 - Richer Sounds 33 - Involvement of staff 34 - Teams 35 - Operations 36 - Lean and mean 37 - Quality 38 - Deming- who's he? 39 - Quality in action 4 - Shareholders 40 - Quality is cheap 41 - Time is a weapon 42 - Logistics and supply management 43 - Projects 44 - Project Management 45 - Innovation 46 - The external environment 47 - It's not me it's the economy you see: the economic environment 48 - Social and technological factors 49 - Competitive forces and Mr Porter 5 - Starting up 50 - O.T 51 - Social responsibllity 52 - Business and ethics 53 - Globalisation 54 - Coca Cola 55 - Change 56 - Looking to the future 57 - What makes for business success? 6 - How not to do it 7 - Growing pains 8 - Stages of growth 9 - Mission

Additional information

GOR001762702
9780340848203
0340848200
Business in Action by Andrew Gillespie
Used - Very Good
Paperback
Hodder & Stoughton General Division
2002-09-27
240
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Business in Action