It is a rare book that changes the way one sees the world and how we all fit into it. The well-referenced knowledge in this book produces not only 'aha moments' for experiences in the past and present, but provides actionable insights for making coaching and managing easier in the future. Amy's style and explanations make a seemingly difficult topic not only accessible but a pleasure and exciting experience to learn. This book is essential for anyone who is serious about coaching and wants to go deeper into why it all works. Highly recommended. * Simon Powers, CEO and Founder of Adventures with Agile (AWA) *
Every interaction with Amy Brann, leaves you with 'aha moments' that you can't wait to put into practice. Her unique ability to combine deep neuroscience insights with engaging writing, relatable scenarios and actionable take-aways makes her work stand out. * Deepa Suryanarayana, Associate Director, Global Assurance Talent Team, EY *
Whether you're a coaching professional or a manager coaching your team, using neuroscience principles will help you create a more effective coaching experience. Amy Brann translates complex theories and ideas into accessible, practical, and straightforward coaching strategies. * Gemma Leigh Roberts, Chartered Psychologist/Founder at The Resilience Edge *
One contribution of the COVID-19 pandemic has been to sensitize people to their bodies and the processes that enable them to think, feel, love, act and heal. Amy Brann has written a thorough Wikipedia of the brain in coaching. Her third edition is a powerful update of how our brain and neural processes affect us when interacting with and encouraging employees or clients to be open to learning and change. * Richard Boyatzis, PhD, Distinguished University Professor, Case Western Reserve University, Co-author of Primal Leadership and Helping People Change *
Amy Brann's practical and pragmatic approach to neuroscience helps you to put insight into action. For coaches, this information can help you to improve your practice and increase the positive impact of your coaching conversations. * Helen Tupper, CEO, Amazing If and Co-author of The Squiggly Career *
Neuroscience is a topic that no coach or manager can ignore. Amy Brann's well-researched book will provide readers with the latest theory and practical tools for their work. This book is comprehensive, clearly laid out and imaginatively written. I highly recommend Amy's work to those who wish to deploy the latest research in neuroscience to maximize people's performance, resilience, and well-being. * Dr John Blakey, Founder, The Trusted Executive Foundation, CEO Executive Coach and Keynote Speaker *
If you're a coach or leader, you need to read this book! Profoundly researched, practical, and easy to understand, Neuroscience for Coaches unlocks the secrets of how to work with your team more effectively for better results. Amy Brann captures the beautiful intricacies of the brain that will leave you armed with knowledge to use in every area of your life. * Dr. Marshall Goldsmith is a Thinkers50 #1 Executive Coach and New York Times bestselling author *
This book covers the thought-provoking area of neuroscience and its application to the field of coaching. Although potentially a challenging topic, it is written in an easy-to-read style. Amy Brann is to be congratulated on this third edition which many coaches will find useful and informative. * Professor Stephen Palmer PhD, Centre for Coaching, London *
Amy Brann possesses a wonderful ability to present neuroscience in understandable terms and, crucially, brings this alive with practical applications in the coaching relationship. Her zest for the topic runs through every page of this excellent book. * Keith Nelson, Director of Coaching Programmes, Moller Institute *
Amy Brann explains a difficult topic in plain, uncondescending language. Adding the relevance and potential usage of this new understanding, will add real value to coaches wishing to incorporate neuroscience into their practice. A highly recommended read. * Stephen Murphy, EMCC Global VP Thought Leadership & Development *
In this work, Amy Brann does an exceptional job breaking down the science of our complex cognitive processes in a way that's easy to digest and apply to lead meaningful change. As the world's leading expert on Change Enthusiasm, I love reading about practical science that underpins what I teach. This is the stuff we all need to be aware of to take our organizations to the next level. Managers who put their people first, striving to nurture and inspire their teams, MUST read this book. * Cassandra Worthy, World's Leading Expert on Change Enthusiasm, keynote speaker and author *
When it comes to the field of Neuroscience, Amy is simply the best. And I've looked! The way she is able to turn a scientific subject into something practical and meaningful in the world of work means that this book is a must read for anyone who intrinsically understands the value of Neuroscience in the real, lived world, but hasn't quite been able to bridge the gap yet. * Hodl Whittaker, Learning Manager for Group *
An essential guide for coaches that want to understand how the brain works. Amy simplifies the science, demonstrates the coaching application, and importantly contextualizes why each concept is important in the workplace. An invaluable handbook for coaches, managers, leaders, or anyone that wants to get to know themselves better! * Melissa J. Sayer, Leadership Team Coach (Performance HUB and 6 Team Conditions) and adjunct Assistant Professor in Leadership & Coaching, Trinity Business School, Trinity College Dublin *
